diff --git a/scripts/tf-a-lts-docs-watcher.sh b/scripts/tf-a-lts-docs-watcher.sh
index 45f93f5..26b9c78 100755
--- a/scripts/tf-a-lts-docs-watcher.sh
+++ b/scripts/tf-a-lts-docs-watcher.sh
@@ -37,10 +37,12 @@
 build_trigger=$(curl -s -X POST -d "branches=${lts_branch}" -d "token=${RTD_WEBHOOK_SECRET_KEY}" ${RTD_WEBHOOK_URL} | jq .build_triggered)
 if [ "${build_trigger}" = "false" ]; then
 	# The branch might be new and hasn't been known by RTD, or hasn't been activated, or both
-    # we can trigger a build for the master branch to update all versions
-	echo "The branch ${lts_branch} has not been activated! Activate it!"
+    # we can trigger a build for the master branch to update all branches
+	echo "The branch ${lts_branch} is now! Activate and hide it!"
     curl -s -X POST -d "branches=master" -d "token=${RTD_WEBHOOK_SECRET_KEY}" ${RTD_WEBHOOK_URL}
     activate_version ${lts_branch}
+    curl -s -X PATCH -H "Content-Type: application/json" -H "Authorization: Token ${RTD_API_TOKEN}" \
+         -d "{\"hidden\": true}" ${RTD_VER_API}/${lts_branch}/
 fi
 
 # Triggered by a new tag