Various minor changes on optee examples

Prefix test applications for the examples with 'optee_example_'.
Gitignore the generate test applications.
Few extra minor changes as make verbosity and source coding style.
STR_TRACE_USER_TA is deprecated.
Update README.

Signed-off-by: Etienne Carriere <etienne.carriere@linaro.org>
Reviewed-by: Joakim Bech <joakim.bech@linaro.org>
diff --git a/hello_world/host/Makefile b/hello_world/host/Makefile
index 17f14fe..a4099ef 100644
--- a/hello_world/host/Makefile
+++ b/hello_world/host/Makefile
@@ -12,7 +12,7 @@
 #Add/link other required libraries here
 LDADD += -lteec -L$(TEEC_EXPORT)/lib
 
-BINARY = optee_hello_world
+BINARY = optee_example_hello_world
 
 .PHONY: all
 all: $(BINARY)